You seem to have gotten the answer to where, but here is a bit on the how.
There are some rules you should be aware of before using this.
ADDING
Adding variables using the object returned from $('.selector').data() works because the data object passes by reference, so anywhere you add a property, it gets added. If you call data() on another element, it gets changed. It is what it is what it is...
var oData = $('#id').data();
oData.num = 0;
oData.num == $('#id').data().num; // true
Adding an object places a object inside of the data object, as well as "extends the data previously stored with that element." - http://api.jquery.com/data/#entry-longdesc
That means that adding an obj to dataObj becomes
oData.obj = {};
oData === { /*previous data*/, obj : { } }
Adding an array does not extend the data previously stored, but doesn't behave the same as a simple value either...
USING
If you have simple values stored, you can place them into variables and do what you want with them without changing the data object.
however
if you are using an object or array to store data on an element, beware!
Just because you store it to a variable does not mean you are not changing data value.
Just because you pass it to a function does not mean you are not changing data values!
It is what it is what it is.. unless it's simple.. then it's just a copy. :p
var data = $("#id").data(); // Get a reference to the data object
data.r_redirect = "index.php"; // Add a string value
data.num = 0; // Add a integer value
data.arr = [0,1,2]; // Add an array
data.obj = { a : "b" }; // Add an object
// but here is where the fun starts!
var r_redirectString = data.r_redirect; // returns "index.php", as expected.. cool
r_redirectString = "changed" // change the value and the compare :
data.r_redirect == r_redirectString // returns false, the values are different
var oArr = data.arr; // Now lets copy this array
oArr.push(3); // and modify it.
data.arr == oArr // should be false? Nope. returns true.
// arrays are passed by reference.
// but..
var oObj = data.obj // what about objects?
oObj["key"] = "value"; // modify the variable and
data.obj["key"] == oObj["key"] // it returns true, too!
So, resources..
What's the best way to store multiple values for jQuery's $.data()?
https://stackoverflow.com/a/5759883/1257652