Can MSBuild do something to help in this case?
Using MSVC 2012, this worked for me:
Assumed you have a file "Data/ThisIsData.txt" in your c++ Project.
Unload the project (right click --> Unload Project).
Edit project XML (right click --> Edit .vcxproj)
Now you see the projects MSBuild file as XML in your editor.
Find "ThisIsData.txt". It should look something like:
<ItemGroup>
<None Include="Data\ThisIsData.txt" />
...
</ItemGroup>
Now add an other item group like this:
<ItemGroup>
<Content Include="Data\ThisIsData.txt">
<CopyToOutputDirectory>PreserveNewest</CopyToOutputDirectory>
</Content>
...
</ItemGroup>
Reload the project and build.
Your file "ThisIsData.txt" should get copied to $(OutDir)\Data\ThisIsData.txt.
Why duplicating the ItemGroup?
Well if you simply change the None include to a content include, the IDE does not seem to like it any more, and will not display it. So to keep a quick edit option for my data files, I decided to keep the duplicated entries.