As per Martin's answer, there is a Bash feature called Here Strings (which itself is a variant of the more widely supported Here Documents feature):
3.6.7 Here Strings
A variant of here documents, the format is:
<<< word
The word is expanded and supplied to the command on its standard
input.
Note that Here Strings would appear to be Bash-only, so, for improved portability, you'd probably be better off with the original Here Documents feature, as per PoltoS's answer:
( cat <<EOF
$variable
EOF
) | cmd
Or, a simpler variant of the above:
(cmd <<EOF
$variable
EOF
)
You can omit (
and )
, unless you want to have this redirected further into other commands.