I've three or four assembler routines (in about 20 MB source) in my sources at work. All of them are SSE(2), and are related to operations on (fairly large - think 2400x2048 and bigger) images.
For hobby, I work on a compiler, and there you have more assembler. Runtime libraries are quite often full of them, most of them have to do with stuff that defies the normal procedural regime (like helpers for exceptions etc.)
I don't have any assembler for my microcontroller. Most modern microcontrollers have so much peripheral hardware (interrupt controled counters, even entire quadrature encoders and serial building blocks) that using assembler to optimize the loops is often not needed anymore. With current flash prices, the same goes for code memory. Also there are often ranges of pin-compatible devices, so upscaling if you systematically run out of cpu power or flash space is often not a problem
Unless you really ship 100000 devices and programming assembler makes it possible to really make major savings by just fitting in a flash chip a category smaller. But I'm not in that category.
A lot of people think embedded is an excuse for assembler, but their controllers have more CPU power than the machines Unix was developed on. (Microchip coming
with 40 and 60 MIPS microcontrollers for under USD 10).
However a lot people are stuck with legacy, since changing microchip architecture is not easy. Also the HLL code is very architecture dependent (because it uses the hardware periphery, registers to control I/O, etc). So there are sometimes good reasons to keep maintaining a project in assembler (I was lucky to be able to setup affairs on a new architecture from scratch). But often people kid themselves that they really need the assembler.
I still like the answer a professor gave when we asked if we could use GOTO (but you could read that as ASSEMBLER too): "if you think it is worth writing a 3 page essay on why you need the feature, you can use it. Please submit the essay with your results. "
I've used that as a guiding principle for lowlevel features. Don't be too cramped to use it, but make sure you motivate it properly. Even throw up an artificial barrier or two (like the essay) to avoid convoluted reasoning as justification.