Bulk import utility syntax is described here
http://msdn.microsoft.com/en-us/library/ms188365.aspx
> BULK INSERT [ database_name . [ schema_name ] . | schema_name . ]
> [ table_name | view_name ]
> FROM 'data_file'
> [ WITH
> (
Note on data_file argument says
' data_file '
Is the full path of the data file that contains data to import into
the specified table or view. BULK INSERT can import data from a disk
(including network, floppy disk, hard disk, and so on).
data_file must specify a valid path from the server on which SQL
Server is running. If data_file is a remote file, specify the
Universal Naming Convention (UNC) name. A UNC name has the form
\Systemname\ShareName\Path\FileName. For example,
\SystemX\DiskZ\Sales\update.txt.