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Why does Twitter use a hash and exclamation mark in URLs, and how do they rewrite search URLs?

While working with hashy routes for async websites, I've seen sites use a leading exclamation point, like the following: #!/some/route

What is benefit of including an exclamation point directly after a hash? Does it signify something?

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Kristian
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    Though similar, I can't really say its a real duplicate, because its asking two separate questions, and the selected answer talks specifically about a redirect to twitter's search url... so I'm looking for something a bit more general than what twitter did for one particular page. I do see it in a lot of places – Kristian Apr 13 '12 at 18:23
  • See the second answer for that question. Basically, because google's search bots expect it that way if you want ajax "pages" to be indexed. – Jeff Apr 13 '12 at 18:28

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