I recently was tied up in knots about something similar.
First talking about strings in your example is a distraction, use a struct instead, re-writing it to something like:
func a() MyStruct {
/* doesn't matter */
}
var b *MyStruct = &a()
This won't compile because you can't take the address of a(). So do this:
func a() MyStruct {
/* doesn't matter */
}
tmpA := a()
var b *MyStruct = &tmpA
This will compile, but you've returned a MyStruct on the stack, allocated sufficient space on the heap to store a MyStruct, then copied the contents from the stack to the heap. If you want to avoid this, then write it like this:
func a2() *MyStruct {
/* doesn't matter as long as MyStruct is created on the heap (e.g. use 'new') */
}
var a *MyStruct = a2()
Copying is normally inexpensive, but those structs might be big. Even worse when you want to modify the struct and have it 'stick' you can't be copying then modifying the copies.
Anyway, it gets all the more fun when you're using a return type of interface{}. The interface{} can be the struct or a pointer to a struct. The same copying issue comes up.