I am using the Advanced Installer daily for my work . I can say that their manuals are not helpful enough, especially for people who do not have any experience with those tools
. However if you pay for support , they can help you almost immediately .
For sure there are some limits about this tools especially if you want your build to be MSI the UI will not respond as well as the exe - but i know they are trying to fix this issue .
If you learn how to use it FOR sure you are going to like it.
The nice part about advanced installer is that they collect analytics (you have to pay for this feature ) and they can show you how many downloads per day , or how many users chose option 1 rather than option 2.
Or you can send those statistics to your webserver and with POST can manipulate however you want - which is free!