You are not the first to wonder this. If views and controllers should have little to no logic, and the model should be presentation agnostic, where does presentation logic belong?
Turns out we can use an old technique called the decorator pattern. The idea is to wrap your model object with another class that contains your presentation logic. This wrapper class is called the decorator. The decorator abstracts away logic from your view, while keeping your models isolated from their presentation.
Draper is an excellent gem that helps define decorators.
The sample code you gave could be abstracted like so:
Pass a decorator to the view with @user = UserDecorator.new current_user
in your controller.
Your decorator could look as below.
class UserDecorator
decorates :user
def welcome_message
if user.admin?
"Welcome back, boss"
else
"Welcome, #{user.first_name}"
end
end
end
And your view would simply contain @user.welcome_message
Notice that the model itself doesn't contain the logic to create the messages. Instead, the decorator wraps the model and translates model data into a presentable form.
Hope this helps!