Not sure if this is possible, but I have seen a few people doing this via web URLs. Is it possible to set up a link via a button click to launch an app which is located on my ipad. Either an app downloaded via the app store or an app just added to my ipad via xcode?
This would be awesome if this is possible but not sure if you would have to exit the app entirely for the new app to launch, or can you just set the new app to load into a new view?