I did this with ffmpeg/ffserver running on Ubuntu as follows for webm (mp4 and ogg are a bit easier, and should work in a similar manner from the same server, but you should use all 3 formats for compatibility across browsers).
First, build ffmpeg from source to include the libvpx drivers (even if your using a version that has it, you need the newest ones (as of this month) to stream webm because they just did add the functionality to include global headers). I did this on an Ubuntu server and desktop, and this guide showed me how - instructions for other OSes can be found here.
Once you've gotten the appropriate version of ffmpeg/ffserver you can set them up for streaming, in my case this was done as follows.
On the video capture device:
ffmpeg -f video4linux2 -standard ntsc -i /dev/video0 http://<server_ip>:8090/0.ffm
- The "-f video4linux2 -standard ntsc -i /dev/video0" portion of that may change depending on your input source (mine is for a video capture card).
Relevant ffserver.conf excerpt:
Port 8090
#BindAddress <server_ip>
MaxHTTPConnections 2000
MAXClients 100
MaxBandwidth 1000000
CustomLog /var/log/ffserver
NoDaemon
<Feed 0.ffm>
File /tmp/0.ffm
FileMaxSize 5M
ACL allow <feeder_ip>
</Feed>
<Feed 0_webm.ffm>
File /tmp/0_webm.ffm
FileMaxSize 5M
ACL allow localhost
</Feed>
<Stream 0.mpg>
Feed 0.ffm
Format mpeg1video
NoAudio
VideoFrameRate 25
VideoBitRate 256
VideoSize cif
VideoBufferSize 40
VideoGopSize 12
</Stream>
<Stream 0.webm>
Feed 0_webm.ffm
Format webm
NoAudio
VideoCodec libvpx
VideoSize 320x240
VideoFrameRate 24
AVOptionVideo flags +global_header
AVOptionVideo cpu-used 0
AVOptionVideo qmin 1
AVOptionVideo qmax 31
AVOptionVideo quality good
PreRoll 0
StartSendOnKey
VideoBitRate 500K
</Stream>
<Stream index.html>
Format status
ACL allow <client_low_ip> <client_high_ip>
</Stream>
- Note this is configured for a server at feeder_ip to execute the aforementioned ffmpeg command, and for the server at server_ip so server to client_low_ip through client_high_ip while handling the mpeg to webm conversation on server_ip (continued below).
This ffmpeg command is executed on the machine previously referred to as server_ip (it handles the actual mpeg --> webm conversion and feeds it back into the ffserver on a different feed):
ffmpeg -i http://<server_ip>:8090/0.mpg -vcodec libvpx http://localhost:8090/0_webm.ffm
Once these have all been started up (first the ffserver, then the feeder_ip ffmpeg process then then the server_ip ffmpeg process) you should be able to access the live stream at http://:8090/0.webm and check the status at http://:8090/
Hope this helps.