Here's how I increment build numbers:
In the Target > Summary tab, set the initial build #

Then use this script to increment the build number:
#!/bin/bash
buildNumber=$(/usr/libexec/PlistBuddy -c "Print CFBundleVersion" "$INFOPLIST_FILE")
buildNumber=$(($buildNumber + 1))
buildNumber=$(printf "%04d" $buildNumber)
/usr/libexec/PlistBuddy -c "Set :CFBundleVersion $buildNumber" "$INFOPLIST_FILE"
or if you want build numbers in hex:
#!/bin/bash
buildNumber=$(/usr/libexec/PlistBuddy -c "Print CFBundleVersion" "$INFOPLIST_FILE")
buildNumber=$((0x$buildNumber))
buildNumber=$(($buildNumber + 1))
buildNumber=$(printf "%04X" $buildNumber)
/usr/libexec/PlistBuddy -c "Set :CFBundleVersion $buildNumber" "$INFOPLIST_FILE"