Very old question but it's on top of Google and I don't quite like the answers I see so here's my own.
There's much more to Couchdb than the ability to develop CouchApps. Most people use CouchDb in a classical 3-tiers web architecture.
In practice the deciding factor for most people will be the fact that MongoDb allows ad-hoc querying with a SQL like syntax while CouchDb doesn't (you've got to create map/reduce views which turns some people off even though creating these views is Rapid Application Development friendly - they have nothing to do with stored procedures).
To address points raised in the accepted answer : CouchDb has a great versionning system, but it doesn't mean that it is only suited (or more suited) for places where versionning is important. Also, couchdb is heavy-write friendly thanks to its append-only nature (writes operations return in no time while guaranteeing that no data will ever be lost).
One very important thing that is not mentioned by anyone is the fact that CouchDb relies on b-tree indexes. This means that whether you have 1 "row" or 20 billions, the querying time will always remain below 10ms. This is a game changer which makes CouchDb a low-latency and read-friendly database, and this really shouldn't be overlooked.
To be fair and exhaustive the advantage MongoDb has over CouchDb is tooling and marketing. They have first-class citizen tools for all major languages and platforms making the on-boarding easy and this added to their adhoc querying makes the transition from SQL even easier.
CouchDb doesn't have this level of tooling - even though there are many libraries available today - but CouchDb is exposed as an HTTP API and it is therefore quite easy to create a wrapper in your favorite language to talk with it. I personally like this approach as it avoids bloat and allows you to only take what you want (interface segregation principle).
So I'd say using one or the other is largely a matter of comfort and preference with their paradigms. CouchDb approach "just fits", for certain people, but if after learning about the database features (in the exhaustive official guide) you don't have your "hell yeah" moment, you should probably move on.
I'd discourage using CouchDb if you just want to use "the right tool for the right job". because you'll find out that you can't just use it that way and you'll end up being pissed and writing blog posts such as "Where are joins in CouchDb ?" and "Where is transaction management ?". Indeed Couchdb is - paradoxically - very transparent but at the same time requires a paradigm shift and a change in the way you approach problems to really shine (and really work).
But once you've done that it really pays off. I'd personally need very strong reasons or a major deal breaker on a project to choose another database, but so far I haven't met any.
Update December 2022:
Since this post is still getting a lot of views, I felt important to inform people that I have recently moved to using MongoDB as my daily driver, while keeping CouchDB in my toolbelt for specialized cases where this database makes more sense (namely cases where views are not needed). There were multiple reasons for this choice, the most important ones were:
- Performance: While precomputed indexes are a powerful asset, the main limitation of CouchDB is its QueryServer architecture. Every time a document is updated, it has to be serialized and processed by every view (even though this happens in a deferred manner, namely when the view is accessed). But more importantly, every time a view is updated (for example to add filtering logic for a new field added as part of the implementation of a new feature), ALL documents of the database must be sent to the view. This becomes a big deal when you have millions of documents in the database. You start worrying about the impact of updating your views and it becomes a distraction. Should you decide to create one database per data type to bypass this limitation, you'd then lose the ability to map/reduce across all your documents since views are scoped per database. MongoDB avoids this by segmenting documents into collections (ie. data types) so that when an index is updated only a subset of the data of the database is impacted. Moreover, MongoDB uses a binary format making these operations way more performant (while CouchDB uses JSON sent to the view server in plain text). This point may not be important if you do not design products needing to operate at large scale (hundreds of thousands of daily users or more).
- the tooling available with MongoDB is comprehensive and mature, whether we are talking about the drivers officially supported for various programming languages, or integration with IDEs.
- Advanced querying: A wide range of data types and advanced query capabilities are available out of the box (geo types, GridFS allowing one to store files of arbitrary size directly in the DB etc...). Having easy access to powerful query aggregation capabilities made me realize how much CouchDB had been inhibiting my productivity.
- Seamless support for resharding: resharding is easy with MongoDB, while it is a dangerous operation involving moving files by hands with CouchDB.
- Many other small items that improve quality of life and really add up.
I have been a big CouchDB fan but I have to admit that moving to MongoDB as a daily driver felt a lot like moving back to civilization in terms of productivity and quality of life improvement. Now I only consider CouchDB for key-value store scenarios (in which no map-reduce views are required and all that is needed is getting a document by key - CouchDB shines quite a lot for this), and advanced situations in which having per-user like databases is needed (for example to support advanced synchronization between devices).
The only drawback I see with MongoDB is that it consumes a lot of memory to the point that I cannot install it on development machines having low specs (while by comparison couchdb is launched at startup without me noticing and consumes almost no resource). However I feel this is worth it considering the time saved and the features provided.
As a long-time CouchDB user, the value I see in MongoDB is quite different from the items highlighted in the other answers promoting MongoDB so I felt it was important for me to provide this update (and also out of intellectual honestly when I remembered this post). CouchDB gave me quite a boost in productivity back in the days compared to the SQL products and ORMs I had been using, and at that time there were a lot of horror stories circulating regarding the reliability of MongoDB.
However, as of now, the few concerns I could have (and that were probably given disproportionate importance by internet folks - they essentially all boiled down to defaults whose reliability tradeoffs may surprise new users in a number of scenarios) no longer stand.
At this point, as a long-time CouchDB user in a great position to compare both products, I would recommend MongoDB to people needing a productive and scalable software development experience for their web app and advise to only pick CouchDB for specific needs.
CouchDB had momentum back in the days which probably influenced my perception, but development has stalled, no meaningful features have been introduced for a long-time, otherwise it would probably have caught up with MongoDB in terms of quality of life. I see two possible reasons for this: the way a now aborted rewrite of CouchDB has diverted resources for a long-time, and maybe early architectural decisions (such as the Query Server architecture) that may very well have restricted its future from the start. None of these aspects seem to be the priority of the core team.
I do not totally regret choosing CouchDB because it has been massively helpful and the mindset it has taught me is extremely helpful to allow me to write performant code in MongoDB (writing performant code in MongoDB is a breeze compared to the discipline one has to observe to solve business problems using CouchDB). However if I had to do it again today, I would have transitioned to MongoDB as my daily driver MUCH sooner. I'm usually quite good at picking the winning horse when technologies popup, but this time it seems I haven't played the game that well. Hope this helps.