This question may sound like stupid but I tried all possible HTML entities and the subject line for the email I send is still not showing the heart on Apple devices (iPhone, iPad, etc).
It may be just the software I use for testing (MaxBulk Mailer, ExactTarget).
I also tried different charset (UTF-8, ascii, etc).
Does anybody know how to make a heart appear as a heart into the subject line of an email for Apple devices?