You have a good example of deploying an zip through a post-receive hook in this article from Daniel Byrne:
The idea is to use git archive --format=zip
:
#!/bin/bash
#
# A post commit hook that takes any updates pushed to the 'release' branch
# and creates a release directory for the new version under the webroot.
# Live site is then symlinked to this new release directory.
oldrev=$1
newrev=$2
branch=$3
# this is the root of the website (a symlink to a release directory)
webroot=/var/www/danielbyrne.net/www
if [ "$branch" == "release" ]
then
# create a release directory to extract files into
target=/var/www/danielbyrne.net/releases/$2/
mkdir $target
echo "Making target directory: $target"
# create an archive in the webroot of danielbyrne.net
/usr/bin/git archive master --format zip --output $target/deploy.zip
echo "unzipping archive..."
# extract the archive
unzip -o -q $target/deploy.zip -d $target
echo "removing deployment archive"
# remove the archive file
rm $target/deploy.zip
echo "switching symbolic link to $target"
# now switch the live site to point to the new release
ln -nsf $target $webroot
echo "done";
fi