I have this working:
<div data-people="australian">Australian people eats...</div>
<script type="text/javascript">
alert($("[data-people=australian]").html());
</script>
But this other doesn't work and I don't know how to solve:
<div id="mich">Australian people eats...</div>
<script type="text/javascript">
$("#mich").data("people", "australian");
alert($("[data-people=australian]").html());
</script>
Why I can't set the data-* HTML5 attributes from jQuery and the use them to select a DOM object???
Lot of thanks