I tried following & it worked.
-(UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath {
NSString *CellIdentifier = [NSString stringWithFormat:@"%i",indexPath.row];
UITableViewCell *cell = [tableView dequeueReusableCellWithIdentifier:CellIdentifier];
if (cell == nil) {
XML_FitnessPrograms *t=[arrayPrograms objectAtIndex:indexPath.row];
cell=((indexPath.row%2)==0) ?
[self getCellContentView:CellIdentifier program_name:t.program_name alterNate:NO indexPath:indexPath] :
[self getCellContentView:CellIdentifier program_name:t.program_name alterNate:YES indexPath:indexPath] ;
CGRect a=CGRectMake(8, 0, 300, 44);
UIImageView *aImg=[[UIImageView alloc] initWithFrame:a];
UIImageView *bImg=[[UIImageView alloc] initWithFrame:a];
aImg.image=[UIImage imageNamed:@"white-rect-tab.png"]; //arrow.png
bImg.image=[UIImage imageNamed:@"white-rect-tab-copy.png"];
[aImg setContentMode:UIViewContentModeScaleToFill];
[bImg setContentMode:UIViewContentModeScaleToFill];
cell.backgroundView=aImg;
cell.selectedBackgroundView=bImg;
[aImg release];
[bImg release];
}
return cell;
}
-(UITableViewCell*)getCellContentView:(NSString*)cellIdentifier program_name:(NSString*)program_name alterNate:(BOOL)alterNate indexPath:(NSIndexPath*)indexPath
{
UITableViewCell *cell; UILabel *tmp;
CGRect label1Frame=CGRectMake(5, 0, 260, 44);
cell=[[[UITableViewCell alloc] initWithStyle:UITableViewCellStyleDefault reuseIdentifier:cellIdentifier] autorelease];
cell.frame=CGRectMake(8, 0, 280, 44);
cell.backgroundColor=[UIColor clearColor];
tmp=[[UILabel alloc] initWithFrame:label1Frame];
tmp.textColor=[UIColor colorWithRed:(9.0/255.0) green:(68.0/255) blue:(85.0/255) alpha:1.0];
[tmp setFont:[UIFont fontWithName:@"Arial-BoldMT" size:15]];
tmp.text=program_name;
[tmp setShadowColor:[UIColor lightGrayColor]];
tmp.backgroundColor=[UIColor clearColor];
[cell.contentView addSubview:tmp]; [tmp release];
[cell setSelectionStyle:UITableViewCellSelectionStyleGray];
return cell;
}