I'm sending this to my view:
<%= @venue.eventdate %>
which displays a UTC date time. e.g. 2013-01-10 17:15:00 UTC
I found this site for strftime command and created a custom built. I foolishly added this to end of my object in my view like that:
<%= @venue.eventdate.strftime(%A, %e %B %Y at %l:%M %p) %>
e.g.(ideally) Thursday, 3 January 2013 at 4:08 AM
And of course it didn't work. Anyone know how make the correct conversion in a simple way?