How can I set the value of a given attribute to the same value for all products (efficiently)?
By efficient I mean in one transaction, not having to loop through the entire product collection.
In the past I've used Mage_Catalog_Model_Product_Action
for bulk updates on products, and it runs pretty fast
Mage::getSingleton('catalog/product_action')
->updateAttributes($productIds, array('some_attribute' => 'some_value'), 0)
But it requires you specify which product ids you're updating, creating a huge WHERE entity_id IN(...)
clause in the MySQL statement. Is there a way to do this for everything?