There are many ways to do this, CSS3 and images are already suggested, so I'll suggest using a canvas.
The HTML canvas element has everything you need built in. It allows for gradient background fills, and with globalCompositeOperation, masking of shapes and text is possible, creating cut-outs in the background to make real changeable HTML elements truly transparent against a colored background. It also scales well, and can easily be made responsive.
The canvas element is supported in all major browsers except Internet Explorer 8 and below, which means browser support is better than many of the CSS3 methods previously mentioned, like keyframes and background-size.
Using a fallback, like say images that fade in and out if canvas is'nt available, should'nt be very hard to figure out, and in all other browsers except Internet Explorer below version 9, no images would be needed to create the gradient backgrounds and text masks in a canvas, which should make the loading of the page significantly faster.
To detect wether or not canvas is supported, you can use this convenient function :
function isCanvasSupported(){
var elem = document.createElement('canvas');
return !!(elem.getContext && elem.getContext('2d'));
}
used like so :
if ( isCanvasSupported() ) {
// do canvas stuff
}else{
// fall back to images
}
So, lets get to it! To create a "last resort" fallback and some elements we can "clone" into the canvas, we'll create the elements we need in the HTML to get a structure somewhat similar to what you've outlined in your question. This has the added advantage of being able to just change some of the CSS to also make changes in the canvas :
<div id="gradient">
<div class="text">COMPANY NAME</div>
<div class="h_bar"></div>
<div class="v_bar"></div>
</div>
It's just a container with an element for text, and one for each of the bars.
Some styling is neccessary as well, I'll do it the easy way, with position absolute and some really fast positioning, as these elements won't be visible unless someone has disabled javascript anyway :
#gradient {position: absolute;
background: #000;
top: 5%; left: 5%; right: 5%; bottom: 5%;
}
.text {position: absolute;
top: 20px;
left: 100px;
width: 400px;
color: #fff; font-size: 40px; font-weight: bold;
font-family: arial, verdana, sans-serif;
}
.h_bar {position: absolute;
height: 20px;
top: 100px; left: 60px; right: 60px;
background: #fff;
}
.v_bar {position: absolute;
width: 20px;
top: 140px; bottom: 30px; right: 60px;
background: #fff;
}
Without any javascript that would look exactly like THIS FIDDLE, and it should be somewhat responsive and adapt to the window size.
Now we need some javascript to turn those elements into something in a canvas. We'll create two canvas elements, one for the background, as I've decided to animate the background continously between random gradients, and one for the inner black box and the content (the text and the bars).
As the masking of the text and bars can be a little slow, we don't have to redraw everything, just the background canvas, as the foreground is pretty static.
This also avoids a flickering issue in some browsers with high frame rates, and we're going to use requestAnimationFrame for the animation of the background canvas, so flickering in the text mask would be an issue if we did'nt use two canvas elements.
For browsers that does'nt support requestAnimationFrame we'll add this polyfill to make sure it works everywhere.
Time to write some javascript, this of course uses jQuery :
var gradSite = {
init: function() {
var self = this;
self.create().setSizes().events();
(function animationloop(){
requestAnimationFrame(animationloop);
self.draw().colors.generate();
})();
},
create: function() { // creates the canvas elements
this.canvas = document.createElement('canvas');
this.canvas2 = document.createElement('canvas');
this.canvas.id = 'canvas1';
this.canvas2.id = 'canvas2';
this.canvas.style.position = 'absolute';
this.canvas2.style.position = 'absolute';
$('#gradient').after(this.canvas, this.canvas2);
return this;
},
events: function() { //event handlers
$(window).on('resize', this.setSizes);
$('#gradient').on('contentchange', this.draw2);
return this;
},
setSizes: function() { // sets sizes on load and resize
var self = gradSite,
w = $(window),
m = $('#gradient');
self.canvas.height = w.height();
self.canvas.width = w.width();
self.canvas2.bg = m.css('background-color');
self.canvas2.height = m.height();
self.canvas2.width = m.width();
self.canvas2.style.top = m.offset().top + 'px';
self.canvas2.style.left = m.offset().left + 'px';
self.draw2();
return self;
},
colors: {
colors: {
0: [255,255,0],
1: [255,170,0],
2: [255,0,0]
},
map: {
0: [0,0,1],
1: [0,1,1],
2: [0,1,1]
},
generate: function() { // generates the random colors
var self = this;
$.each(self.colors, function(i,color) {
$.each(color, function(j, c) {
var r = Math.random(),
r2 = Math.random(),
val = self.map[i][j] == 0 ? (c-(j+r)) : (c+(j+r2));
if (c > 255) self.map[i][j] = 0;
if (c < 0 ) self.map[i][j] = 1;
self.colors[i][j] = val;
});
});
}
},
raf: (function() { // polyfill for requestAnimationFrame
var lastTime = 0,
vendors = ['webkit', 'moz'];
for(var x = 0; x < vendors.length && !window.requestAnimationFrame; ++x) {
window.requestAnimationFrame = window[vendors[x]+'RequestAnimationFrame'];
window.cancelAnimationFrame = window[vendors[x]+'CancelAnimationFrame'] || window[vendors[x]+'CancelRequestAnimationFrame'];
}
if (!window.requestAnimationFrame)
window.requestAnimationFrame = function(callback, element) {
var currTime = new Date().getTime(),
timeToCall = Math.max(0, 16 - (currTime - lastTime)),
id = window.setTimeout(function() { callback(currTime + timeToCall); }, timeToCall);
lastTime = currTime + timeToCall;
return id;
};
if (!window.cancelAnimationFrame)
window.cancelAnimationFrame = function(id) {
clearTimeout(id);
};
}()),
calculateColor: function(colors) { // returns a rgb color from the array
return 'rgb(' + Math.round(colors[0]) + ',' + Math.round(colors[1]) + ',' + Math.round(colors[2]) + ')';
},
draw: function() { //draws the color background
var self = this,
c = self.canvas || document.getElementById('canvas1'),
ctx = c.getContext('2d'),
grad = ctx.createLinearGradient(0,0,0,self.canvas.height);
c.width = c.width;
grad.addColorStop(0, self.calculateColor(self.colors.colors[0]));
grad.addColorStop(0.5, self.calculateColor(self.colors.colors[1]));
grad.addColorStop(1, self.calculateColor(self.colors.colors[2]));
ctx.fillStyle = grad;
ctx.fillRect(0,0,self.canvas.width, self.canvas.height);
return self;
},
draw2: function() { // draws the black square and content
var self = this,
c = self.canvas2 || document.getElementById('canvas2'),
ctx2 = c.getContext('2d'),
txt = $('.text', '#gradient').first(),
hbar = $('.h_bar', '#gradient').first(),
vbar = $('.v_bar', '#gradient').first();
c.width = c.width;
ctx2.globalCompositeOperation = 'xor';
ctx2.font = txt.css('font');
ctx2.fillStyle = c.bg || '#000';
ctx2.fillText(txt.text(), txt.offset().left, txt.offset().top);
ctx2.fillRect(hbar.position().left, hbar.position().top, hbar.width(),hbar.height());
ctx2.fillRect(vbar.position().left, vbar.position().top, vbar.width(),vbar.height());
ctx2.fillRect(0,0,c.width,c.height);
}
}
The raf function would be the polyfill for requestAnimationFrame, and the two draw functions create the content in the canvas. It's really not that complicated.
We will call the above script inside a DOM ready handler, like so :
$(function() {
gradSite.init(); // starts the canvas stuff
});
Adding all that up into a fiddle, and adding a few elements for demonstration purposes, it would look like THIS FIDDLE, and here's the finished ->
FULL SCREEN DEMO
