If you need to only apply your effect to eg: a Heading:

LIVE DEMO
var $h1 = $('h1');
$(window).scroll(function(){
var scrTop = $(document).scrollTop();
var offs = $h1.offset();
var klon = $h1.clone();
$('body').append(klon);
klon.addClass('clone').css({left: offs.left, top: -scrTop+offs.top})
.fadeTo(100,0,function(){
$(this).remove();
});
});
CSS:
h1{
font-size:38px;
transition:0.9s;
-webkit-transition:0.9s;
}
h1.clone{
color:transparent;
position:fixed;
top:0; left:0;
text-shadow:0 0 10px #000;
}
Here is Just an example of nothing you need (but quite good if you ask me regarding adding efx to much more content) :
LIVE DEMO
var $p = $('p');
var timeo;
$(window).scroll(function(){
$p.addClass('smear');
clearTimeout(timeo);
timeo = setTimeout(function(){
$p.removeClass('smear');
},100);
});
CSS3:
div p{
font-size:18px;
color:transparent;
text-shadow:0 0 0 #000;
transition:0.2s;
-webkit-transition:0.2s;
}
div p.smear{
text-shadow: 0 0 7px #000;
}