If you are representing a calendar date, there is no time or timezone. The short representation makes more sense.
Unfortunately, new Date(string) in many javascript implementations can do bad things to you.
new Date('2015-09-23')
Tue Sep 22 2015 20:00:00 GMT-0400 (Eastern Daylight Time)
The simplest way out of the problem is not to use javascript's Date - this type matches up with DateTimeOffset in other languages. It is a bad way to represent calendar date values.
But, you're probably going to use javascript's Date anyway. The next simplest "fix" is to avoid standard representations (since standard representations get interpretted as DateTimeOffset with UTC). Here are two possibilities:
Use "/" instead of "-".
new Date('2015/09/23')
Wed Sep 23 2015 00:00:00 GMT-0400 (Eastern Daylight Time)
Use a 3 digit month - the leading zeroes will be discarded.
new Date('2015-009-23')
Wed Sep 23 2015 00:00:00 GMT-0400 (Eastern Daylight Time)
If you have javascript on the both the client and server side, you're done. If you have something else on the server side, you should consider what the server language will do if it sees non-standard date formats coming in.