I know this topic has been thoroughly covered on StackOverflow, but I can't for the life of me get my regular expression to work. So without further repetitive ado ...
This is what I have.
String: <p model='cat'></p>
Regex: .match(/(?:model=')(.*)(?:')/g)
This is what my expression returns: model='cat'
This is what I want: cat
Why isn't my non capture group ignored? Is it that I don't understand what a non-capturing group does? Why isn't my Regex working?