I really didn't want to run all the code for a render or risk that maybe some controls might have states that change after being rendered. So I came up with another approach.
public static int ChildrenCount(ContentPlaceHolder placeholder)
{
int total = 0;
total += placeholder.Controls.OfType<Control>().Where(x =>
(!(x is ContentPlaceHolder) && !(x is LiteralControl)) ||
(x is LiteralControl && !string.IsNullOrWhiteSpace(((LiteralControl)x).Text))
).Count();
foreach (var child in placeholder.Controls.OfType<ContentPlaceHolder>())
total += ChildrenCount(child);
return total;
}
For me the text I'd place directly into a Content element would be returned by OfType as a LiteralControl with the appropriate contents. Not only this but my formatting ("\r\n\t") would also be returned the same way. I'd also get ContentPlaceholders for subsequent master pages as they passed the slot in my web pages to the next master page or actual page.
So the task now is to get a count of controls that excludes these ContentPlaceholders and also excludes LiteralControls which are whitespace. This is pretty easy using the is operator. We'll just make sure a given control is neither of those types and then count it, or if it is a Literal we check if the contents are all whitespace or not. The last step is to recursively add the results of the same operation for all child ContentPlaceholders so nested master pages work as expected.
And then finally:
if (ChildrenCount(MyContentPlaceholder) == 0)
MyContentPlaceholder.Controls.Add(new LiteralControl("My default content!"));