I think that line means that someone performed a force push, a force push occurs like so:
# Change example.file
git add example.file
git commit example.file -m "I'm commiting this file"
git push origin search-analytics
# Realize you screwed something up and don't want anyone to see it
# Change example.file again, or any file really
git add example.file
git commit --amend
# Amends the previous commit, as if the changes you just made,
# were originally in it
git push origin search-analytics
# The push fails because you amended a commit you already pushed
git push origin search-analytics --force
If you're having trouble merging after a force (ie you pulled in between the pushes), here is an explanation of how to reset your branch (pretty much the only solution)