FWIW. Relying on environment variables for fine grained configuration settings are in general not a good idea. This is because not all WSGI hosting environments or commercial PaaS offerings support the concept. Using environment variables for fine grained settings can also effectively lock you into a specific PaaS offering where you have directly embedded a lookup of a specifically named environment variable directly into your code, where the naming convention of that environment variable is specific to that hosting service. So although use of environment variables is pushed by certain services, always be careful of being dependent on environment variables as it will reduce the portability of your WSGI application and make it harder to move between deployment mechanisms.
That all said, the blog post you mention will not usually help. This is because it is using the nasty trick of setting the process environment variables on each request based on the per request WSGI environ settings set using SetEnv in Apache. This can cause various issues in a multi threading configuration if the values of the environment variables can differ based on URL context. For the case of Django, it isn't helpful because the Django settings module would normally be imported before any requests had been handled, which means that the environment variables would not be available at the time required.
This whole area of deployment configuration is in dire need of a better way of doing things, but frankly it is mostly a lost cause because hosting services will not change things to accommodate a better WSGI deployment strategy. They have done their work, have their customers locked into the way they have done it already and aren't about to create work for themselves and change things even if a better way existed.
Anyway, 'all problems in computer science can be solved by another level of indirection'. (http://en.wikipedia.org/wiki/Indirection) and that is what you can do here.
Don't have your application lookup environment variables. Have it import a deployment specific Python configuration module which contains a means of using an API to get the configuration settings. This configuration module would implement different ways of getting the actual settings based on the deployment mechanism. In some cases it could grab the values from environment variables. For other such as with Apache/mod_wsgi, the values could be in that configuration module, or read from a separate configuration file which could be an ini, json or yaml format. In providing a API, it can also map names of configuration settings to different names used by different PaaS offerings.
This configuration module doesn't need to be a part of your application code, but could be manually place into a subdirectory of '/etc/' on the target system. You just then need to set the Python module search path so your application can see it. The whole system could be made quite elegant as part of a wider better standard for WSGI deployment, but as I said, little incentive to do the hard work of creating such a thing when existing PaaS offerings are highly unlikely to change to use such a standard.