You want to start by computing the range of the numbers, so (for example) -10 to +5 is a range of 15.
You can compute numbers in that range with code like this:
int rand_lim(int limit) {
/* return a random number in the range [0..limit)
*/
int divisor = RAND_MAX/limit;
int retval;
do {
retval = rand() / divisor;
} while (retval == limit);
return retval;
}
Having done that, getting the numbers to the correct range is pretty trivial: add the lower bound to each number you get.
Note that C++11 has added both random number generator and distribution classes that can take care of most of this for you.
If you do attempt to do this on your own, when you reduce numbers to a range, you pretty much need to use a loop as I've shown above to avoid skew. Essentially any attempt at just using division or remainder on its own almost inevitably introduces skew into the result (i.e., some results will happen more often than others).