I think that being a web-developer these days is terrifying and that maybe there is a temptation to go into "overkill" when it comes to web security. As the other answers have mentioned, it is impossible to stop automated scraping and it shouldn't worry you if you follow these guidelines:
It is great that you are considering website security. Never change.
Never send anything from the server you don't want the user to see. If the user is not authorised to see it, don't send it. Don't "hide" important bits and pieces in jQuery.data() or data-attributes. Don't squirrel things away in obfuscated JavaScript. Don't use techniques to hide data on the page until the user logs in, etc, etc.
Everything - everything - is visible if it leaves the server.
If you have content you want to protect from "content farm" scraping use email verified user registration (including some form of GOOD reCaptcha to confound - most of - the bots).
Protect your server!!! As best you can, make sure you don't leave any common exploits. Read this -> http://owasp.org/index.php/Category:How_To <- Yes. All of it ;)
Prevent direct access to your files. The more traditional approach is defined('_SOMECONSTANT') or die('No peeking, hacker!');
at the top of your PHP document. If the file is not accessed through the proper channels, nothing important will be sent from the server.
You can also meddle with your .htaccess or go large and in charge.
Are you perhaps worried about cross site scripting (XSS)?
If you are worried about data being intercepted when the user enters login information, you can implement double verification (like Facebook) or use SSL
It really all boils down to what your site will do. If it is a run of the mill site, cover the basics in the bullet points and hope for the best ;) If it is something sensitive like a banking site... well... don't do a banking site just yet :P
Just as an aside: I never touch credit card numbers and such. Any website I develop will politely API on to a company with insurance and fleets of staff dedicated to security (not just little old me and my shattered nerves).