@Musa Calgar - exactly right. That link has the information for the answer to this question.
But to make sure the question itself is clear, we are talking about the 'length' attribute we see when we look at the column definition for a given table, right? That is the storage allocated per column. On the other hand, if we want to know the number of characters for a given string in the table at a given moment you can:
"SELECT myColumn, LEN(myColumn) FROM myTable"
But if the storage length is desired, you can drag the table name into the query window using SSMS, highlight it, and use 'Alt-F1' to see the defined lengths of each column.
So as an example, I created a table like this specifiying collations. (Latin1_General_100_CI_AS_SC allows for supplemental characters - that is, characters that take more than just 2 bytes):
CREATE TABLE [dbo].[TestTable1](
[col1] [varchar](10) COLLATE Latin1_General_100_CI_AS,
[col2] [nvarchar](10) COLLATE Latin1_General_100_CI_AS_SC,
[col3] [nvarchar](10) COLLATE Latin1_General_100_CI_AS
) ON [PRIMARY]
The lengths show up like this (Highlight in query window and Alt-F1):
Column_Name Type Length [...] Collation
col1 varchar 10 Latin1_General_100_CI_AS
col2 nvarchar 20 Latin1_General_100_CI_AS_SC
col3 nvarchar 20 Latin1_General_100_CI_AS
If you insert ASCII characters into the varchar and nvarchar fields, it will allow you to put 10 characters into all of them. There will be an error if you try to put more than 10 characters into those fields:
"String or binary data would be truncated.
The statement has been terminated."
If you insert non-ASCII characters like 'ā' you can still put 10 of them into each one, but SQL Server will convert the values going into col1 to the closest known character that fits into 1-byte. In this case, 'ā' will be converted to 'a'.
However, if you insert characters that require 4 bytes to store, like for example, '', you will only be allowed to put FIVE of them into the varchar and nvarchar fields. Any more than that will result in the truncation error shown above. The varchar field will show question marks because it has no single-byte character that it can convert that input to.
So when you insert five of these '', do a select of that row using len(<colname>) and you will see this:
col1 len(col1) col2 len(col2) col3 len(col3)
?????????? 10 5 10
So the length of col2 shows 5 characters since supplemental characters were defined when the table was created (see above CREATE TABLE DDL statement). However, col3 did not have _SC for its collation, so it is showing length 10 for the five characters we inserted.
Note that col1 has ten question marks. If we had defined the col1 varchar using the _SC collation instead of the non-supplemental one, it would behave the same way.