Like everyone said, raw ANSI strings are very easy. Just use simple C strings, or C++ std::string if you feel like compiling Objective C++.
However, the native string format of Cocoa is UCS-2 - fixed-width 2-byte characters. NSStrings are stored, internally, as UCS-2, i. e. as arrays of unsigned short. (Just like in Win32 and in Java, by the way.) The systemwide aliases for that datatype are unichar and UniChar. Here's where things become tricky.
GCC includes a wchar_t datatype, and lets you define a raw wide-char string constant like this:
wchar_t *ws = L"This a wide-char string.";
However, by default, this datatype is defined as 4-byte int and therefore is not the same as Cocoa's unichar! You can override that by specifying the following compiler option:
-fshort-wchar
but then you lose the wide-char C RTL functions (wcslen(), wcscpy(), etc.) - the RTL was compiled without that option and assumes 4-byte wchar_t. It's not particularly hard to reimplement these functions by hand. Your call.
Once you have a truly 2-byte wchar_t raw strings, you can trivially convert them to NSStrings and back:
wchar_t *ws = L"Hello";
NSString *s = [NSString stringWithCharacters:(const unichar*)ws length:5];
Unlike all other [stringWithXXX] methods, this one does not involve any codepage conversions.