I found this code while trying to customize the color of my table cell in iOS
UIColor *textlabelColor = [[UIColor alloc] initWithRed:1.0f green:0.5f blue:0.5f alpha:1.0f];
The issue is how does this translate to hex color codes. I generally use this page for converting color codes to Hex
http://www.w3schools.com/html/html_colorvalues.asp
How do I translate the hex codes to the UIColor definition?