Not to repeat an above poster, but I also love Mixpanel. It's highly customizable, extremely user friendly, is in REAL (REAL REAL) TIME, and has some incredibly robust and powerful tools - the type of tools you can choose to learn or not to learn yet still get an amazing value.
Knowing some PHP/javascript is required to take full (well, to use 100% of what they offer requires a bit more than that; however, hitting that 100% means you're doing some beyond ridiculous traffic analytics) advantage of all it's amazing abilities, but it's highly customizable to your skill level & the intensity at which you want to incorporate any programming language, script(s), or tasks(s) into it. They're customer service is great too.
They offer it for free for quite a large amount of traffic too; although, if you hit the point where you'd have to spend anything it can get a bit $$$. If you have that much traffic though, you shouldn't have much problem affording the service.
No, I don't work for Mixpanel nor am I an affiliate of them in any way.