I found a function on SQLMag (by Brian Moran) that may be of use:
Please note I haven't tested the function, so you might wanna do that yourself :)
CREATE function WordRepeatedNumTimes
(@SourceString varchar(8000),@TargetWord varchar(8000))
RETURNS int
AS
BEGIN
DECLARE @NumTimesRepeated int
,@CurrentStringPosition int
,@LengthOfString int
,@PatternStartsAtPosition int
,@LengthOfTargetWord int
,@NewSourceString varchar(8000)
SET @LengthOfTargetWord = len(@TargetWord)
SET @LengthOfString = len(@SourceString)
SET @NumTimesRepeated = 0
SET @CurrentStringPosition = 0
SET @PatternStartsAtPosition = 0
SET @NewSourceString = @SourceString
WHILE len(@NewSourceString) >= @LengthOfTargetWord
BEGIN
SET @PatternStartsAtPosition = CHARINDEX
(@TargetWord,@NewSourceString)
IF @PatternStartsAtPosition <> 0
BEGIN
SET @NumTimesRepeated = @NumTimesRepeated + 1
SET @CurrentStringPosition = @CurrentStringPosition + @PatternStartsAtPosition +
@LengthOfTargetWord
SET @NewSourceString = substring(@NewSourceString,
@PatternStartsAtPosition +
@LengthOfTargetWord, @LengthOfString)
END
ELSE
BEGIN
SET @NewSourceString = ''
END
END
RETURN @NumTimesRepeated
END
You can then use it in the following way:
DECLARE @link varchar(max)='http://YourLinkHere.com'
SELECT SUM(dbo.WordRepeatedNumTimes(field, @link))
FROM Table
The original article can be found here