I am appending my installer name with the version number, as in "progname_setup_1.1.5678.9101.exe". I like it because it makes it easy for me to track and for the user to identify it from prior downloads. This is an Inno Setup build of .net. And it is signed (if that matters).
That means the file name will change with each update. Will this practice increase the chances of false positive flags by antivirus software. If I kept the same file name (e.g., progname_setup.exe), perhaps the file would get a chance to build a reputation, even though version numbers would change inside. Or maybe antivirus doesn't work like that at all.
So, what is the best approach for file naming regarding antivirus: progname_setup_1.1.5678.9101.exe, progname_setup.exe, or it doesn't matter?