ANSWER: My company www. domain name was registered with "Google Docs" Sites. I removed it according to these instructions: https://stackoverflow.com/a/2494299/1160870
The www. website is currently working on a non-Google host, where the domain name is parked. My companies domain name is associated with a "Google Docs" account, and its MX DNS records point to "Google Docs" for email.
I created a new website using App Engine, accessible at http://myapp.appspot.com/
I cant make the new appspot.com site work with my companies www. domain name.
I log into https://console.developers.google.com/ and go to: Compute > App Engine > Settings > Custom Domain I have Verified my custom domain name, but it is not showing up in the list.
If I go to my Google Docs "Admin Console" and choose "App Engine Apps", I can see the new website app in the list. But if I try to "Add New Url" and point to the companies www. domain name, it fails saying: "Already used, please remove previous mapping first".
Many thanks for any advice you can give.