Possible solutions to vertical-align center:
Solution - 1 - DEMO
Set the line's height to the same height as the containing box element.
<div class="col-xs-20 button_link" style="height: 50px;">
<div id="play_title" style="line-height: 50px; text-align:center;">PLAY THE MOVIE</div>
</div>
Solution - 2 - DEMO
Simulate table display behavior, since tables support vertical alignment: (Note: You don't need to set the height
in your case, It's only for Demo)
<div class="col-xs-20 button_link" style="height: 50px; display: table;">
<div id="play_title" style="display: table-cell; vertical-align: middle; text-align:center;">PLAY THE MOVIE</div>
</div>
[EDITED]
TRY - 1 (For Solution - 2)
<div class="play col-xs-24 visible-xs-block">
<div class="row movie_button">
<div class="play_button inline_blocks col-xs-4">
<img class="button_images movie_img_button" src="../images/btn.png">
</div>
<div class="col-xs-20 button_link" style="display: table;">
<div id="play_title" style="display: table-cell; vertical-align: middle;">PLAY THE MOVIE</div>
</div>
</div>
</div>
OR TRY - 2
<div class="play col-xs-24 visible-xs-block">
<div class="row movie_button" style="display: table;">
<div class="play_button inline_blocks col-xs-4">
<img class="button_images movie_img_button" src="../images/btn.png">
</div>
<div class="col-xs-20 button_link" style="display: table-cell; vertical-align: middle;">
<div id="play_title">PLAY THE MOVIE</div>
</div>
</div>
</div>
OR TRY - 3
<div class="play col-xs-24 visible-xs-block">
<div class="row movie_button" style="display: table;">
<div class="play_button inline_blocks col-xs-4">
<img class="button_images movie_img_button" src="../images/btn.png">
</div>
<div class="col-xs-20 button_link">
<div id="play_title" style="display: table-cell; vertical-align: middle;">PLAY THE MOVIE</div>
</div>
</div>
</div>
Look at other Questions about Vertical-align middle with display table-cell not working???
Question 1. Div table-cell vertical align not working
Question 2. Vertical-align middle with display table-cell not working on images
Solution - 3
Use span
instead of div
for div#play_title
and add CSS Style display:inline-block; vertical-align:middle;
and display:inline-block;
to the containing box element.
<div class="play col-xs-24 visible-xs-block">
<div class="row movie_button">
<div class="play_button inline_blocks col-xs-4">
<img class="button_images movie_img_button" src="../images/btn.png">
</div>
<div class="col-xs-20 button_link" style="display:inline-block;">
<span id="play_title" style="display:inline-block; vertical-align:middle;">PLAY THE MOVIE</span>
</div>
</div>
</div>