In the presentation "Cache is King" by Steve Souders (at around 14:30), it is implied that there are in practice only two caching durations that you should use for your resources: "forever" and "never" (my own terminology).
- "Forever" means that you effectively make the resource permanently immutable by setting a very high max age, such as one year. If you want to modify the resource at some point, the presentation suggests, you simply publish the modified resource at a different URL. (It is suggested that this renaming is necessary, in part or entirely, because of the large number of misconfigured proxies on the Internet.)
- "Never" means that you effectively disable all forms of caching and require browsers to download the resource every time it is requested.
On the one hand, any performance advice given by the head performance engineer at Google carries weight on its own. On the other hand, HTTP caching was presumably designed with variable cache durations for a reason (not just "forever" and "never"), and changing the URL to a resource only because the resource has been modified seems to go against the spirit of HTTP.
Are "forever" and "never" the only cache durations that you should use in practice? Is this in conflict with other best practices on the web?
In addition to the typical "user with a browser" use case, I would also like to know how these principles apply to REST/hypermedia APIs.