It's called parallax.
You can achieve this yourself using a combination of CSS attribute changes and scroll detection events, or just use a plugin like SkrollR http://prinzhorn.github.io/skrollr/
For this particular example, you can see the inline styles of that div being changed on scroll (in developer tools):
<div class="albums-holder" style="background-position: 1174px 50%;">...
You can do this on the scroll event:
$(window).scroll(function() {
$(".albums-holder").css( "background-position", [VALUE]);
});
Where [VALUE]
would be computed by incrementing/decrementing the background-position by a value each time.
EDIT: I failed to mention, my answer is based on the assumption you have jQuery on the page, I would recommend it is for tasks like this anyway.