You have not provided any exemplary XML, so given for
<?xml version="1.0" encoding="UTF-8"?>
<example>
<products>
<product>
<title>First Product</title>
<advertiser-name>First Name</advertiser-name>
</product>
</products>
<products>
<product>
<title>Second Product</title>
<advertiser-name>First Name</advertiser-name>
</product>
</products>
<products>
<product>
<title>Third Product</title>
<advertiser-name>Second Name</advertiser-name>
</product>
</products>
</example>
You want to get all product elements with an advertiser-name that is not an advertiser-name of all preceding product elements.
So for the XML above, that would be the 1st and 3rd product element.
You can write that down as an XPath expression:
/*/products/product[not(advertiser-name = preceding::product/advertiser-name)]
And as PHP code:
$xml = simplexml_load_string($buffer);
$expr = '/*/products/product[not(advertiser-name = preceding::product/advertiser-name)]';
foreach ($xml->xpath($expr) as $product) {
echo $product->asXML(), "\n";
}
This produces the following output:
<product>
<title>First Product</title>
<advertiser-name>First Name</advertiser-name>
</product>
<product>
<title>Third Product</title>
<advertiser-name>Second Name</advertiser-name>
</product>
So one answer to your question therefore is: Only query those elements from the document you're interested in. XPath can be used for that with SimpleXMLElement.
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