Another way to convert the specified date string to Unix time is as follows:
var str = "2014-01-01";
var parts = str.split('-');
parts[1] -= 1; // js numeric mos are 0-11
var ms = Date.UTC( parts[0], parts[1], parts[2] ); // parts: YYYY, MM, DD
var unix_time = ms/1000; // Unix time uses seconds
console.log("Unix time: " + unix_time);
Date.UTC() returns the number of milliseconds occurring since January 1, 1970 midnight up to the instant of the specified date, irrespective of any timezone. The script transforms the result into Unix time, i.e. seconds, by dividing the number of milliseconds by 1000.
After splitting the string into an array, the code adjusts the element containing the month, lest JavaScript mistake its value for March; JavaScript comprehends numeric months as ranging from 0-11, not 1-12. Next, the script passes the elements sequentially in accordance with the year, month, day parameters that Date.UTC requires. Although UTC() expects numbers for parameters, it accepts the numerical strings.
Note: if you first create a new date object and expect to use a UTC method -- that results in an error because it is a static method of JavaScript's Date Object.
You may check the validity of the UTC() return value, using the aforementioned variables ms and str, as follows:
console.log( new Date( str ).toUTCString( ms ));
The output: Wed, 01 Jan 2014 00:00:00 GMT
See live demo here)
Passing a date string to the Date constructor instead of the numerical parameters it expects affords an unexpected benefit; the date string is treated as if it's timezone is UTC, i.e. zero by the local date object. Once created, the local date object executes its toUTCString() method to attain the above-indicated result. The toString() method would also yield the same output, but it appends local timezone information.