Finally figured out the issue I was having with my widget. It turns out it was nothing to do with the NSXPCConnection but rather a misunderstanding about the Widget Life Cycle on my behalf.
From the documentation I thought that the today view would keep a 'snapshot' of my widgets state until the widgetPerformUpdateWithCompletionHandler method completion handler was called with success.
This does not seem to be the case. From what I can see the 'snapshot' is just used when the Today View is animating in (when the user pulls down the notification centre). As soon as the today view is loaded and stationary your widget is loaded from scratch (inflated from xib if using) and viewDidLoad is called. At this moment you should populate you widget with cached data (not from a web request). If you don't you will see temporary data from your nib. This is what causes the flashing.
When viewDidLoad is complete widgetPerformUpdateWithCompletionHandler is called which allows you to fetch fresh data. When the fresh data is fetched you should call the completion handler and cache the data it so it can be used when the widget is loaded later on from scratch (in viewDidLoad).
A simple way to cache the data is in user defaults.
Hope this helps.