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I am trying to optimize a web site which is managed by typo3. There is a page on this website, let's call it seminars. When I ask google to search for this Website by entering "Big Company seminars", I receive a result which looks like that:

Logo Seminars - Big company
url://seminars.bigcompany.de

The string "Logo" should not be displayed there. So I checked the source code and found that:

<title>Seminars - Big Company</title>

and 

<a href="/start"><img src="BigCompanyLogo.png" alt="Logo Seminars"></a>

It looks like Google takes the alternative text of this image and uses it as the title for their search results.

Any ideas?

Infinite Recursion
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zarathustra
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  • Surely if it was using the alt text, it wouldn't have " - Big Company" at the end. Seems more of a coincidence to me. Would debug more but we have no code nor example to look through. – James Hunt Jan 07 '15 at 14:08

1 Answers1

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Google Search may change webpage titles they show on their result page. You can’t control this.

About your alt content:
Is the page about "Logo Seminars", or does "Logo" mean that the image is the logo? In the latter case, you might want to remove "Logo" from the alt content (or place it, for example, in square brackets). Note that, if the image is the only content of the link, the alt content should describe the link target, not the image.

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unor
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