So the question itself describes what I want to achieve. I have a vendor who is interested to host his Ads in my iOS/Android application. For that, I created custom Ad (House Ad) in Google AdMob and followed the steps described here: Create a house ad campaign
I also googled about such a situation and found two relevant posts on SO as shown in the following links: 1 and 2
I copied the Ad Unit IDs in my iOS/Android apps but the Ads that I created are not showing in my device/app. Does Google AdMob displays Ads as per its own Rules and Policies? e.g. Geographic location of device, Traffic of other popular advertisers and so on. I just want to display these in House Ads in my App. Please lead me in the right direction..