Use this (shall work on any CTE-capable RDBMS):
select x.v into prod from (values('product1'),('widget2'),('nicknack3')) as x(v);
Test Query:
with a as
(
select v, '' as x, 0 as n from prod
union all
select v, substring(v,n+1,1) as x, n+1 as n from a where n < len(v)
)
select v, x, n from a -- where n > 0
order by v, n
option (maxrecursion 0)
Final Query:
with a as
(
select v, '' as x, 0 as n from prod
union all
select v, substring(v,n+1,1) as x, n+1 as n from a where n < len(v)
)
select distinct x from a where n > 0
order by x
option (maxrecursion 0)
Oracle version:
with a(v,x,n) as
(
select v, '' as x, 0 as n from prod
union all
select v, substr(v,n+1,1) as x, n+1 as n from a where n < length(v)
)
select distinct x from a where n > 0