This is done on the side of the device and not the server.
After finishing the complete implementation of Google Cloud Messaging
Consider creating Notifications on the device.
Here is snippet representing a notification with buttons, as pointed at the second link:
Notification notification = new Notification.Builder(context)
// Show controls on lock screen even when user hides sensitive content.
.setVisibility(Notification.VISIBILITY_PUBLIC)
.setSmallIcon(R.drawable.ic_stat_player)
// Add media control buttons that invoke intents in your media service
.addAction(R.drawable.ic_prev, "Previous", prevPendingIntent) // #0
.addAction(R.drawable.ic_pause, "Pause", pausePendingIntent) // #1
.addAction(R.drawable.ic_next, "Next", nextPendingIntent) // #2
// Apply the media style template
.setStyle(new Notification.MediaStyle()
.setShowActionsInCompactView(1 /* #1: pause button */)
.setMediaSession(mMediaSession.getSessionToken())
.setContentTitle("Wonderful music")
.setContentText("My Awesome Band")
.setLargeIcon(albumArtBitmap)
.build();