I used a submssion from matlab central called rude, which I tend to use from time to time and was able to eliminate one for loop and vectorize the code to some extent.
tic
k=7;
modval = 7;
to=modval^k;
mods = mod(0:(modval-1),modval);
msgValue=zeros(to,k);
for kCounter=1:k
aux = rude(modval^(kCounter-1)*ones(1,modval),mods)';
msgValue(:,kCounter) = repmat(aux,to/(7^kCounter),1);
end
toc
The idea behind the code is to make at the beginning of each iteration the building block of the column vector using the rude function. Rude, in turn, uses mods = [0 1 2 3 4 5 6] as a starting point for the manipulation. The real work is done through vectorization.
You did not mention how long your code takes to run. So I timed it just once to give you a rough idea. It ran in 0.43 seconds in my machine, a Windows 7 Ultimate, 2.4 GHz, 4GB Ram, Dual CPU.
Also, the way you defined your loop adds a repetition in your msgValue matrix. The first row consists of zero values throughout all columns, and so the last row, which I also fixed. For a toy example with k=3, your code returns a 344x1 matrix, while you explicitly initialize it as a 7³x1 (343x1) matrix.