While Loop If Statement Check won't read my scanner input?

Question

when I input any number into my scanner, it returns the else statement ALWAYS, and i'm stuck in an infinite loop. Can anyone help me out? I need to make the storyChoice variable String, and not Int because I plan on adding more else if statements that require the user input to be a string.

    String storyChoice = keybd.next(); 

    //This loop checks the scanner to see if the user has inputted an 
    //appropriate answer, as soon as the user inputs an appropriate answer
    //The while loop terminates. 
    while(storyChoice != "1"|| storyChoice != "2" || storyChoice != "3") 
    {
        if(storyChoice == "1")
        {
            Sword story = new Sword();
            story.intro();
            break; 
        }
        else if (storyChoice == "2")
        {
            System.out.println("Not coded yet, so stay tuned!"); 
            break;
        }
        else if(storyChoice == "3")
        {
            System.out.println("Not coded yet, so stay tuned!"); 
            break;
        }
        else
        {
            System.out.println("Please choose an appropriate answer"); 
            storyChoice = keybd.next(); 
        }
    }

Thank you.