(Too long for comments...)
There are a few subtle distinctions here it is important to understand.
You are working with a string and a date object, not two dates. Also, SQL Server does not actually store dates in yyyy/mm/dd
format. Dates are stored as big numbers internally. Since those are difficult for humans to process, whatever IDE you are using displays them in a more human friendly way, such as yyyy/mm/dd
format. But again, that does not mean the database actually stores them as strings.
Since the datepicker value is a string, you should validate it first, then convert the string into a date object. Comparing apples and oranges (ie dates and strings) is common gotcha. That is almost always where date queries go awry. That is why converting the string into a date object is important. It ensures the database compares the same things ie two dates and that the results will always be what you expect.
Finally, use cfqueryparam to pass the value to your database correctly. Be sure to use the cfsqltype which corresponds to the db column: cf_sql_date (date only) or cf_sql_timestamp (date and time).
Technically, if the strings are always in mm/dd/yyyy
format you can pass in the string "as is" and CF will automatically convert it for you. However, trusting the input will always be in the right format is not a great idea. Validating input and using cfqueryparam will ensure the most consistent results.