I had this exact same issue, and found the code below (complete copy/paste from the site) which did the trick for me. Unfortunately, I had to go through a few iterations of data loading to work out every column that was the culprit, but was able to resolve everything in the end:
/**************************************
SQL to get max length of values in every table column.
This SQL queries the specified table to get the max length
of all the values in every column.
To work, load all the incoming data into a "permanent" temporary table
where every column is defined as a varchar(max).
Then run this script against that "permanent" temporary table, comparing
the results against the original table's schema to see what column, and
then what record(s), is/are causing the issue.
Example, if the max length of a value in one of the columns is 270,
but your original table's schema is varchar(255), obviously either
the original table's schema will have to be altered or the data corrected.
Code from: http://cc.davelozinski.com
**************************************/
--The table we'll be performing this query on to get the lengths of every column.
--Default is dbo schema. Change as appropriate for your table.
DECLARE @TableName VARCHAR(200) = 'Your table name to query'
,@SchemaName VARCHAR(200) = 'dbo'
DECLARE @MaxLengthDefault INT
,@Column VARCHAR(50)
,@MaxLength INT
,@MaxLengthString VARCHAR(10)
,@ColumnID INT
,@MaxColumnID INT
,@Command VARCHAR(2000)
CREATE TABLE #Temp (
column_name VARCHAR(50)
,max_length INT
,max_length_default INT
)
SELECT @ColumnID = min(b.[column_id])
,@MaxColumnID = max(b.[column_id])
FROM sys.tables a
INNER JOIN sys.columns b on a.[object_id] = b.[object_id]
WHERE a.[name] = @TableName
and SCHEMA_NAME(a.[schema_id]) = @SchemaName
--SELECT @ColumnID, @MaxColumnID
WHILE(@ColumnID <= @MaxColumnID)
BEGIN
SET @Column = null
SELECT @Column = b.[name]
,@MaxLengthDefault = b.[max_length]
FROM sys.tables a
INNER JOIN sys.columns b on a.[object_id] = b.[object_id]
WHERE a.[name] = @TableName
and SCHEMA_NAME(a.[schema_id]) = @SchemaName
and b.[column_id] = @ColumnID
--SELECT @Column, @MaxLengthDefault
IF ( @Column is not null )
BEGIN
SET @Command = 'INSERT INTO #Temp(column_name, max_length, max_length_default)
SELECT ''' + @Column + '''
,MAX(LEN(CAST([' + @Column + '] as VARCHAR(8000))))
,' + CAST(@MaxLengthDefault as VARCHAR(5)) +
' FROM [' + @SchemaName + '].[' + @TableName + ']
WHERE [' + @Column + '] IS NOT NULL'
--SELECT @Command
EXEC(@Command)
END
SET @ColumnID = @ColumnID + 1
END
SELECT * FROM #Temp
DROP TABLE #Temp