I am working on Market Mix Modeling -
I need to capture impact of different marketing variables on sales of a product through s-curve
. Below is the equation I need to use -
sales = 1/[1+exp((a1-TV)/a2)] * 1/[1+exp((b1-Radio)/b2)] * ...(other-variables)...
I tried NLS but kept getting starting value error. Then-after, I used self start function in nls - Sslogis
but it could be used on only one variable at a time and not the whole function as stated above.
How can I fit more than 1 sigmoidal(s-curve)
function in a nonlinear regression model?